New equipment line addresses long-standing gap in women’s cricket gear market
SYDNEY, Australia – May 14, 2025 – Cricket World Australia today announced the launch of NEXX Cricket, a comprehensive equipment range designed specifically for girls and women. The company will donate 20% of profits from the NEXX line to White Ribbon Australia, supporting the organization’s mission to end men’s violence against women.
The NEXX range represents the first cricket equipment line in Australia engineered exclusively for female players, rather than adapting existing men’s products. Development involved consultation with international players including World Cup winners Alex Hartley and Georgia Elwiss.
Addressing Market Gaps
Female cricketers have historically faced challenges with equipment sizing and fit. Standard cricket gear often features oversized padding, ill-fitting gloves, and bats designed for male physiques. The NEXX range tackles these issues through purpose-built design.
“We’ve seen too many talented players struggle with equipment that doesn’t fit properly,” said Ryan Wynch, business advisor at Cricket World Australia. “NEXX changes that equation entirely.”
Product Features
The NEXX Cricket range includes:
- Custom cricket bats with multiple shape options and personalization features
- Protective equipment engineered for female body types
- Team kit bags with adjusted strap positioning and sizing
- Complete gear sets spanning junior through elite levels
- Performance-focused designs validated by professional players
Partnership with White Ribbon Australia
Cricket World Australia commitment to donate 20% of NEXX profits supports White Ribbon Australia’s community education programs, youth initiatives, and workplace campaigns. The partnership aligns with the company’s broader commitment to gender equality in sport.
“Sport has unique power to drive social change,” Wynch explained. “Supporting White Ribbon Australia allows us to contribute beyond the cricket field while empowering female athletes with proper equipment.”
White Ribbon Australia operates education programs in schools, workplaces, and communities nationwide, engaging men and boys as allies in preventing violence against women.
Company Background
Cricket World Australia was founded by Chris Hall, a Cricket Australia Level 3 Coach and former Lancashire squad member. Now part of the Athletic Australia Group, the company has established itself as a leader in cricket retail innovation with a focus on player-centered solutions.
The NEXX launch represents a significant investment in female cricket participation and marks Cricket World Australia’s entry into purpose-built women’s equipment manufacturing.
About White Ribbon Australia
White Ribbon Australia leads the nation’s largest movement to end men’s violence against women. Through evidence-based programs and community engagement, the organization works to create cultural change that promotes respect, equality, and safety for all women.
Media Contacts
Cricket World Australia
Ryan Wynch, Business Advisor
Email: ryan@cricketworldaustralia.com.au
Website: Cricket World Australia
White Ribbon Australia
Nadia Suwignjo, Media Relations
Email: info@whiteribbon.org.au
Website: whiteribbon.org.au
